Project Manager · Digital Strategy · Business Development

Where strategy meets growth.

I build the bridge between vision and execution — turning market complexity into scalable growth. From medical solutions to digital campaigns, I lead projects that leave measurable marks.

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Years Experience

Industries Mastered

Languages Spoken

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About01

Available for OpportunitiesTangier · Remote · International

The Story

A strategist who builds — not just plans.

Trained in international tourism management and equipped with a Master's in Digital Marketing & Business Transformation from Rome Business School, I operate at the intersection of commercial growth, digital strategy, and operational excellence.

My career spans two high-stakes industries — medical solutions at MedSquare SARL, and digital marketing for tourism and real estate at 2LAM Marketing. In both, I've led cross-functional teams, managed complex project lifecycles, and delivered tangible business outcomes.

I speak the language of data and the language of people — equally fluent in KPI dashboards and client boardrooms. Trilingual and internationally minded, I'm built for the complexity of modern business.

Growth StrategyBusiness DevelopmentDigital TransformationTeam LeadershipMedical TechAI & AutomationTrilingual

Impact & Results02

Numbers that tell the real story behind the work.

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Industries Disrupted

Led high-impact projects in both medical solutions and digital marketing — two uniquely complex verticals.

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Years of Strategic Execution

Sustained performance across dual concurrent roles since 2020.

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Languages, One Vision

Native Arabic, fluent French (C1), proficient English (B2) — across MENA and European markets.

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End-to-End Project Ownership

From prospecting to deployment, managed every phase of medical equipment solutions.

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Professional Certifications

Google Ads, Analytics, Meta Blueprint, AI Chatbot Development.

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AI & Automation Tools

n8n, Gemini, Claude, Z-ai, Odoo — leveraging AI to optimize operations.

Experience03

Oct 2022 — Present

MedSquare SARL

Project Manager — Business Development & Medical Solutions

Led business development projects targeting hospitals, clinics, and healthcare professionals across Morocco
Identified new opportunities and coordinated prospecting and partnership activities
Managed the deployment of medical equipment solutions from presentation to implementation
Organized and delivered product demonstrations tailored to stakeholder needs
Monitored performance through KPIs, reporting, and continuous optimization of actions
Built and maintained long-term client relationships to ensure satisfaction and retention

2020 — Present

2LAM Marketing · Tangier–London

Project Manager — Digital Strategy & Business Development

Led data-driven growth strategy for an agency specializing in luxury tourism and real estate
Coordinated cross-functional teams, streamlining processes for operational efficiency
Translated market research into actionable strategic plans and delivered client roadmaps
Supervised junior profiles and maintained project timelines across multiple accounts
Designed and executed innovative digital campaigns with continuous performance tracking

Skills & Expertise04

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Business Development

B2B Strategy & Prospecting92%

Client Relationship Management90%

KPI Tracking & Reporting88%

Market Analysis85%

TrelloAsanaOdooSPSS

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Digital Marketing

Meta Advertising90%

SEO & SEA Strategy85%

Google Ads & Analytics88%

Content & Web Management82%

Google AdsMeta BlueprintPhotoshopIllustrator

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AI & Automation

AI Tools Integration88%

Workflow Automation (n8n)82%

Chatbot Development78%

Process Optimization86%

n8nClaudeGeminiZ-ai

Key Projects05

01 —Medical · B2B

Healthcare Partnership & Medical Equipment Rollout

Challenge

Penetrate a conservative medical market and build trust with hospital decision-makers.

Action

Tailored B2B approach combining prospecting, stakeholder demos, and full deployment management.

Result

Long-term client partnerships across Morocco's healthcare sector.

02 —Digital · Tourism & Real Estate

Data-Driven Growth Engine for Luxury Markets

Challenge

Scale digital presence for premium tourism and real estate clients.

Action

Integrated campaigns spanning Meta Ads, SEO, content strategy with analytics at the core.

Result

Scalable pipeline delivering consistent qualified leads for luxury clients.

03 —Operations · AI

Agency Operations Transformation via AI

Challenge

Bottlenecks in workflows limiting agency growth capacity.

Action

Deployed AI tools and n8n automation for reporting, onboarding, campaign workflows.

Result

Measurable boost in team output and operational efficiency.

04 —Leadership · Multicultural

Cross-Cultural Team Coordination, Tangier–London

Challenge

Distributed teams across time zones, cultures, communication styles.

Action

Clear frameworks, mentored juniors, aligned international teams on objectives.

Result

Consistently met deadlines with high-quality deliverables across cultures.

Where strategy meets growth.

A strategist who builds — not just plans.

Numbers that tell the real story behind the work.

Healthcare Partnership & Medical Equipment Rollout

Data-Driven Growth Engine for Luxury Markets

Agency Operations Transformation via AI

Cross-Cultural Team Coordination, Tangier–London

Let's build something remarkable together.